Posted by Suranga Priyashantha in Internet Marketing | Search Engine Marketing
Google shopping optimisation, Google Shopping SEO, Optimizing Google Shopping Feed
This blog post was originally written for Netstarter Blog
With the launch of Google shopping in May 2011, Australia became the latest addition to the country list where Merchants can now list their product details both in Google shopping search as well as Google web search which shows blended results taken from shopping search. In addition to Australia, Google Product Search is currently available in the U.S., U.K., Germany, France, Japan, China, Italy, the Netherlands, and Spain.
Setting up a Google Merchant Account
Posted by Suranga Priyashantha in Events | Social Media | Workshops
Social Media, social media marketing, social media marketing in chennai
Upon receiving an invitation from my Chennai friend – Sorav Jain, whom I met over social media – to conduct a session at the Social Media Marketing workshop in Chennai, I made a short visit to India in January 2011. Being my first visit to India, it was very much exciting and memorable.
It was a two days workshop conducted in a boot camp style for a small group. Sorav took the first introductory session followed by me on Facebook Marketing.
This is a preview of
Social Media Marketing Workshop in Chennai, India
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Read the full post (134 words, estimated 32 secs reading time)
Posted by Suranga Priyashantha in Events | Gallery | Internet Marketing | Workshops
Internet Marketing, internet marketing in sri lanka, Internet Marketing Workshops, sri lanka travel trade
Travel and Tourism sector is one of the main industries in the world which is being positively impacted by the Internet usage of the customers and online implementations by existing business firms at different stages of their value delivery chains. But the tourism industry in Sri Lanka is still not getting the maximum benefit of these trends due to many reasons and the knowledge gap in the industry on Internet Marketing concepts and techniques appears to be one of the top reasons among many others.
This is a preview of
Internet Marketing Strategies for Sri Lanka Travel Trade
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Read the full post (346 words, estimated 1:23 mins reading time)
Posted by Suranga Priyashantha in Events | Gallery | Social Media | Workshops
facebook marketing, Social Media, social media marketing, Social Media Marketing training in Sri Lanka, Social Media Marketing workshops in Sri Lanka
Following the success of our first social media marketing workshop held in August 2010, which was the first ever workshop of that nature organized in Sri Lanka on this subject, we have been getting many request from various people and companies to organize another similar session.
So we decided to organize our 2nd Social Media Marketing Workshop on the 13th November 2010. This time we were able to add more colors to this event by joining hands with 3 other experts in the digital marketing field.
Posted by Suranga Priyashantha in Events | Social Media | Workshops
Social Media, social media marketing, Social Media Marketing training in Sri Lanka, Social Media Marketing workshops in Sri Lanka, Sri Lanka
Social Media Marketing is relatively a new concept not only to Sri Lanka, but also to the entire world. For many traditional marketing professionals, social media is just another marketing channel, tool or a tactic. Similarly for IT professionals it is another platform for them to show their design creativity and/or programing skills. It is really worrying that many business professionals have failed to understand the fundamental shift taking place in the customer behaviour and opportunities arising from such a change. The situation is no better in Sri Lanka. Specially when we see how big brands/companies (which claim to have a strong online presence), use social media for their marketing communication activities without any regard to the commonly accepted social media marketing principals, it becomes obviously clear that their assessment, understanding and readiness to social media marketing is far from the ideal one can expect.
This is a preview of
Social Media Marketing in Sri Lanka Gaining Traction
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Read the full post (339 words, 1 image, estimated 1:21 mins reading time)
Posted by Suranga Priyashantha in Social Media
Social Media, viral marketing
Social Media is catching fire. Erik Qualman, the author of “Socialnomics“, through one of his greatest creations, “Social Media Revolution video“, convinces us that it is the biggest shift taking place in the word since the industrial revolution. This video was one of the most influential resources I found, which made me allocate much of my time for reading and practicing social media marketing. In one section of this video, there is this astonishing piece of information
To reach 50 million users
- Radio took 38 years
- TV took 13 years
- Internet took 4 years
This is a preview of
The best video of real life analogy to Social Media adoption.
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Read the full post (429 words, estimated 1:43 mins reading time)
Posted by Suranga Priyashantha in Social Media
facebook, Facebook Fan Value, Facebook fans
From year 2000 to 2009 was clearly the Google era in Internet Marketing. “Google” as a verb was added to the Oxford English dictionary in 2006. By now Google has almost become synonymous to “Search”. While SEO was taken out of its black-box, Google revolutionized the whole Internet marketing industry with its Pay-per-Click advertising program, making it the largest online advertising model in the world.
While Google was making maps with their Apps and Labs to dominate the web, its supremacy is being threatened by the popularity of “web 2.0 and social media”, paving the path for the dawn of the new era in Internet Marketing. This has led to a clear shift in previously dominant online marketing approaches from link and list building to acquiring fans and followers and securing more likes and recommendations.
This is a preview of
The Value of Facebook Fans – Tangibalize the intangible.
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Read the full post (850 words, 4 images, estimated 3:24 mins reading time)
Posted by Suranga Priyashantha in Social Media
Web 1.0 Vs Web 2.0, web 2.0, Web 2.0 is, web 2.o, what is web 2.0
While I was preparing my presentations on Web 2.0 for my workshops, I did some research in the Internet to find a what definitions are available and how this concept is explained specially in a way that can be understood by the people who are not really Internet marketers or new to Internet marketing. Even though there were some really good resources, it was a bit worrying that I could not find something that serve my purpose. I specially wanted some content with visual aids so that the audience can visualize the concept and can relate to their day to day activities on the Internet. Objective of my today’s article is to create the content what I could not find when I needed it. I hope this will be a useful resource for people who have the same need.
Posted by Suranga Priyashantha in Social Media
facebook, share holder value, Social Media
If it is treated as a country, Facebook is the 3rd largest today next to China and India, with over 400 million active users. Not only general internet users who have embraced this multi faceted communication platform, companies of all sizes, from small and medium to big conglomerates, charitable institutes and those who support social causes, public figures from celebrities, political leaders, prime ministers to presidents, all have established their presence on Facebook with the intents to reach their target audiences not only because of its wide reach, but also due to its interactive and engaging communication capability with opportunities for lasting relationships.
This is a preview of
The impact of Facebook on the shareholder value of a company.
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Read the full post (773 words, 6 images, estimated 3:06 mins reading time)
