Every Moment in Life is a Lesson Worth Sharing
Upon receiving an invitation from my Chennai friend – Sorav Jain, whom I met over social media – to conduct a session at the Social Media Marketing workshop in Chennai, I made a short visit to India in January 2011. Being my first visit to India, it was very much exciting and memorable.
It was a two days workshop conducted in a boot camp style for a small group. Sorav took the first introductory session followed by me on Facebook Marketing.
Travel and Tourism sector is one of the main industries in the world which is being positively impacted by the Internet usage of the customers and online implementations by existing business firms at different stages of their value delivery chains. But the tourism industry in Sri Lanka is still not getting the maximum benefit of these trends due to many reasons and the knowledge gap in the industry on Internet Marketing concepts and techniques appears to be one of the top reasons among many others.
Following the success of our first social media marketing workshop held in August 2010, which was the first ever workshop of that nature organized in Sri Lanka on this subject, we have been getting many request from various people and companies to organize another similar session.
So we decided to organize our 2nd Social Media Marketing Workshop on the 13th November 2010. This time we were able to add more colors to this event by joining hands with 3 other experts in the digital marketing field.
Social Media Marketing is relatively a new concept not only to Sri Lanka, but also to the entire world. For many traditional marketing professionals, social media is just another marketing channel, tool or a tactic. Similarly for IT professionals it is another platform for them to show their design creativity and/or programing skills. It is really worrying that many business professionals have failed to understand the fundamental shift taking place in the customer behaviour and opportunities arising from such a change. The situation is no better in Sri Lanka. Specially when we see how big brands/companies (which claim to have a strong online presence), use social media for their marketing communication activities without any regard to the commonly accepted social media marketing principals, it becomes obviously clear that their assessment, understanding and readiness to social media marketing is far from the ideal one can expect.
Maldives First Web Entrepreneur Seminar, April 2010
“Ecommerce Maldives“, in collaboration with eBusiness-Academy.org organized this very first Internet Marketing Workshop in Maldives on 11th and 12th of April 2010.
This was my first visit to Maldives and it was very exciting too. A big thank you to Mohamed Bassam Adam, MD of Ecommerce Maldives for inviting me for this event. Maldivian Airline: Thank you too for sponsoring my tickets.
Participants were very active, responsive and entertaining too. Thank you guys for making the whole event live. You guys made my job easy.
Looking forward to see you again.
Search Engine Optimization and Search Engine Marketing Training Program organized by the eBusiness-Academy.org was successfully held on the 27th March 2010. Event was held at the Park Premier conference hall, Excel World, Colombo 10, Sri Lanka. This is probably the first most comprehensive SEO & SEM training organized so far in Sri Lanka.
Due to the popular demand we organized a repeat session of our Internet Marketing Workshop and this was successfully held on the 13th Feb 2010, at the Park Premier conference hall, Excel World, Colombo 10, Sri Lanka. The workshop was attended by the representatives of both big and small companies in Sri Lanka and we had very good feedback again.
Some of the feedback given by the participants
Very well organized. Outstanding facilitator, Excellent. Timely knowledge sharing specially to go global. (Prabash Ranaweera – Chariman – Diligent Consulting Group)
This is the 1st eMarketing Workshop we conducted. The event was organized by the eBusiness-Academy.org and it was successfully held on the 17th October 2009, at the Park Premier conference hall, Excel World, Colombo 10, Sri Lanka.
The feedback we received from the participants were really encouraging and we have shared some of the responses below.
Feedback received from the participants
It was very useful to us and we learnt a lot of tips that would improve our site’s search visibility. Nasser Majeed (Director Marketing, Singer Sri Lanka PLC)
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eMarketer by profession with almost 8 years of experience in eMarketing & eCommerce. Always believe in "Test-Learn-Share". Experimental and experiential learning has been the key to my success today as an emarketer. Started my eMarketing career as an eCommerce Executive, today serving as an Online Marketing Consultant of a leading digital marketing agency in Sydney, Australia. For more information & contacts click here or
The main aim of my blog is, while discussing the latest developments in the emarketing field, to simplify the concepts blurring the lines between marketing, IT and emarketing, so that all interested parties from new comers to experienced professionals in offline marketing, internet marketing and information technology, self starters and internet entrepreneurs can equally benefit from the content and contribute to an effective knowledge creation and sharing |
